iPhone 15 Lineup Predictions [Updated 091123]

Apple looks set to launch a new design for the iPhone line up after three years of the iPhone 12 shape. Rumors abound about specs and little changes here and there. The biggest changes look to be coming to the iPhone 15 Pro Max and Ultra. Yes, I’m in the minority here with the iPhone 15 Ultra option prediction. With Mark Gurman stating that the earliest this will model launch is Fall 2016. I think it’s due to be released this year to build on the momentum of last years Apple Watch Ultra release. Expanding the iPhone lineup to 5 models makes sense for Apple. The iPhone is it’s most popular product by a long-shot and there are customers who want the very best and latest and greatest who are happy to pay a premium for that experience on their most used and most personal computing device. See Apple revenue by product category 2015 to 2023 (%). Expanding the iPhone 15 lineup to 5 phones with the addition of the Ultra allows them directly compete with the offerings currently being sold by Samsung with the S23 Ultra lineup. Next weeks event is sure to be exciting. Will you be upgrading?

I will update this post’s Announced Minimum Specs after next weeks event. Be sure to check back!

iPhone 15 Ultra

Predicted Minimum Spec	Announced Minimum Spec
Chip: A17	Chip: TBA
Ram: 8 GB	Ram: TBA
Storage: 256 GB	Storage: TBA
Graphics: 8-core GPU	Graphics: TBA
Display Size: 7 inches	Display Size: TBA
OS: iOS 17	OS: TBA
Shipping Status: Available For Pre-Order Friday September 15, 2023	Shipping Status: TBA
Estimated Retail Price: Starting at $1,299.00	Retail Price: Starting at TBA
Color Options: Silver, Space Black, Titanium ‘Titan Gray’, Pacific Blue	Color Options: TBA
Other Notes: Periscope Camera Lens, Titanium Chassis, Thunderbolt Port, Action Button, Smaller Screen Bezels, U2 Chip, Wi-Fi 6E	Other Notes: TBA

Predicted Maximum Spec	Announced Maximum Spec
Chip: A17	Chip: TBA
Ram: 8 GB	Ram: TBA
Storage: 2 TB	Storage: TBA
Graphics: 8-core GPU	Graphics: TBA
OS: iOS 17	OS: TBA
Shipping Status: Available For Pre-Order Friday September 15, 2023	Shipping Status: TBA
Estimated Retail Price: $1,899.00	Retail Price: TBA
Color Options: Silver, Space Black, Titanium ‘Titan Gray’, Pacific Blue	Color Options: TBA
Other Notes: Periscope Camera Lens, Titanium Chassis, Thunderbolt Port, Action Button, Smaller Screen Bezels, U2 Chip, Wi-Fi 6E	Other Notes: TBA

iPhone 15 Pro Max

Predicted Minimum Spec	Announced Minimum Spec
Chip: A17	Chip: TBA
Ram: 8 GB	Ram: TBA
Storage: 256 GB	Storage: TBA
Graphics: 6-core GPU	Graphics: TBA
Display Size: 6.8 inches	Display Size: TBA
OS: iOS 17	OS: TBA
Shipping Status: Available For Pre-Order Friday September 15, 2023	Shipping Status: TBA
Estimated Retail Price: Starting at $1,199.00	Retail Price: TBA
Color Options: Silver, Space Black, Titanium ‘Titan Gray’, Pacific Blue	Color Options: TBA
Other Notes: Periscope Camera, Titanium Chassis, USB-C 3.2 Port, Action Button, Smaller Screen Bezels, U2 Chip, Wi-Fi 6E	Other Notes: TBA

Predicted Maximum Spec	Announced Maximum Spec
Chip: A17	Chip: TBA
Ram: 8 GB	Ram: TBA
Storage: 2 TB	Storage: TBA
Graphics: 8-core GPU	Graphics: TBA
Display Size: 6.8 inches	Display Size: TBA
OS: iOS 17	OS: TBA
Shipping Status: Available For Pre-Order Friday September 15, 2023	Shipping Status: TBA
Estimated Retail Price: $1,799.00	Retail Price: Starting at TBA
Color Options: Silver, Space Black, Titanium ‘Titan Gray’, Pacific Blue	Color Options: TBA
Other Notes: Periscope Camera Lens, Titanium Chassis, USB-C 3.2 Port, Action Button, Smaller Screen Bezels, U2 Chip, Wi-Fi 6E	Other Notes: TBA

iPhone 15 Pro

Predicted Minimum Spec	Announced Minimum Spec
Chip: A17	Chip: TBA
Ram: 8 GB	Ram: TBA
Storage: 256 GB	Storage: TBA
Graphics: 6-core GPU	Graphics: TBA
Display Size: 6.2 inches	Display Size: TBA
OS: iOS 17	OS: TBA
Shipping Status: Available For Pre-Order Friday September 15, 2023	Shipping Status: TBA
Estimated Retail Price: Starting at $1,099.00	Retail Price: Starting at TBA
Color Options: Silver, Space Black, Titanium ‘Titan Gray’ “Titan” Gray, Pacific Blue	Color Options: TBA
Other Notes: Titanium Chassis, USB-C 3.2 Port, Action Button, Smaller Screen Bezels, U2 Chip, Wi-Fi 6E	Other Notes: TBA

Predicted Maximum Spec	Announced Minimum Spec
Chip: A17	Chip: TBA
Ram: 8 GB	Ram: TBA
Storage: 2 TB	Storage: TBA
Graphics: 6-core GPU	Graphics: TBA
Display Size: 6.2 inches	Display Size: TBA
OS: iOS 17	OS: TBA
Shipping Status: Available For Pre-Order Friday September 15, 2023	Shipping Status: TBA
Estimated Retail Price: $1,699.00	Retail Price: Starting at TBA
Color Options: Silver, Space Black, Titanium ‘Titan Gray’, Pacific Blue	Color Options: TBA
Other Notes: Titanium Chassis, USB-C 3.2 Port, Action Button, Smaller Screen Bezels, U2 Chip, Wi-Fi 6E	Other Notes: TBA

iPhone 15 Plus

Predicted Minimum Spec	Announced Minimum Spec
Chip: A16	Chip: TBA
Ram: 6 GB	Ram: TBA
Storage: 128 GB	Storage: TBA
Graphics: 5-core GPU	Graphics: TBA
Display Size: 6.7 inches	Display Size: TBA
OS: iOS 17	OS: TBA
Shipping Status: Available For Pre-Order Friday September 15, 2023	Shipping Status: TBA
Estimated Retail Price: Starting at $899.00	Retail Price: Starting at TBA
Color Options: Midnight, Starlight, Blue, Yellow, Product Red, Light Green, (Coral Pink – to be released Spring 2024)	Color Options: TBA
Other Notes: Aluminum Chassis, USB-C 2.0 Port, U2 Chip, Wi-Fi 6E	Other Notes: TBA

Predicted Maximum Spec	Announced Maximum Spec
Chip: A16	Chip: TBA
Ram: 6 GB	Ram: TBA
Storage: 512 GB	Storage: TBA
Graphics: 5-core GPU	Graphics: TBA
Display Size: 6.7 inches	Display Size: TBA
OS: iOS 17	OS: TBA
Shipping Status: Available For Pre-Order Friday September 15, 2023	Shipping Status: TBA
Estimated Retail Price: $899.00	Retail Price: Starting at TBA
Color Options: Midnight, Starlight, Blue, Yellow, Product Red, Light Green, (Coral Pink – to be released Spring 2024)	Color Options: TBA
Other Notes: Aluminum Chassis, USB-C 2.0 Port, U2 Chip, Wi-Fi 6E	Other Notes: TBA

iPhone 15

Predicted Minimum Spec	Announced Minimum Spec
Chip: A16	Chip: TBA
Ram: 6 GB	Ram: TBA
Storage: 128 GB	Storage: TBA
Graphics: 5-core GPU	Graphics: TBA
Display Size: 6.1 inches	Display Size: TBA
OS: iOS 17	OS: TBA
Shipping Status: Available For Pre-Order Friday September 15, 2023	Shipping Status: TBA
Estimated Retail Price: Starting at $799.00	Retail Price: Starting at TBA
Color Options: Midnight, Starlight, Blue, Yellow, Product Red, Light Green, (Coral Pink – to be released Spring 2024)	Color Options: TBA
Other Notes: Aluminum Chassis, USB-C 2.0 Port, U2 Chip, Wi-Fi 6E	Other Notes: TBA

Predicted Maximum Spec	Announced Maximum Spec
Chip: A16	Chip: TBA
Ram: 6 GB	Ram: TBA
Storage: 512 GB	Storage: TBA
Graphics: 5-core GPU	Graphics: TBA
Display Size: 6.1 inches	Display Size: TBA
OS: iOS 17	OS: TBA
Shipping Status: Available For Pre-Order Friday September 15, 2023	Shipping Status: TBA
Estimated Retail Price: $1,099.00	Retail Price: Starting at TBA
Color Options: Midnight, Starlight, Blue, Yellow, Product Red, Light Green, (Coral Pink – to be released Spring 2024)	Color Options: TBA
Other Notes: Aluminum Chassis, USB-C 2.0 Port, U2 Chip, Wi-Fi 6E	Other Notes: TBA

M3 Device Release Timeline Prediction [Updated]

Device Model	Release Season
iPhone 15 Ultra	Fall 2023
iPhone 15 Pro Max	Fall 2023
iPhone 15 Pro	Fall 2023
MacBook Air 13″	Fall 2023
MacBook Air 15″	Fall 2023
MacBook Pro 13″	Fall 2023
iMac 24	Fall 2023
iMac 32	Fall 2023
iPad Pro	Fall 2023
Mac mini	Winter Early 2024
MacBook Pro 14″	Winter Early 2024
MacBook Pro 16″	Winter Early 2024
Mac Studio	Spring 2024
Mac Pro	Spring 2024
iPad Air	Spring 2024